Poki Kids, games website | branding, product design, ux
Poki Kids is a free games website, specially created for the youngest players.
Poki Kids | online games website

Project: branding & design of digital product
Client: Poki
Role: Brand Strategist & Design Director
Responsibility: Branding, Art Direction, UX/UI Design

During my time as Design Director at Poki, I've created the design for this sub-brand and product. It had to be both visually appealing and different, but not conflicting with our main games platform. Above all else: finished yesterday, besides my regular daily work on the main product. Needless to say: I had to find a way to do it smart and ultra-lean.
So over the next several evenings and weekends, a freelance graphic designer, junior animator and me locked ourselves in a sprint room to try and deliver on the seemingly impossible deadline of just two weeks…

Final Product (responsive desktop/mobile)
Logomark & lockups


Logo design (drafts)



UX design (flowcharts, wireframes)


Product Design (final templates & assets)

Outcome

By requesting very early sign-off on the direction and extremely focused collaboration, we were able to wrap up the complete design of the project from start to finish in less than seven workdays; this included everything from briefing to logo design, interaction design and final assets for the development team. Hooray!!!

Result: the full product was shipped and launched about a month later, and within a week we had already welcomed our 100.000th visitor (and counting).

Poki Kids, games website | branding, product design, ux
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Poki Kids, games website | branding, product design, ux

Poki Kids is a free online games website, specially created for young players. We’ve selected the best free games for kids online, which you can Read More
244
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Published:

Tools

Creative Fields