HORUS
HORUS is the first Egyptian solar electric vehicle that is fully made by SEV-CUT (Solar Electric Vehicle Cairo University Team).
HORUS aims to reduce dependency on non-renewable sources of energy and keeping up with the world in solar energy field.
They needed simple, catchy and authentic brand identity to increase their publicity 
world wide.
 
MOOD BOARD
HORUS was the sun god in prehistoric Egypt and one of the most significant ancient Egyptian deities.
Since the sun is the source of the solar energy, it's essential to know that we were going for an authentic logo and visual identity that represents both ancient prehist
oric civilization represented by HORUS and the solar energy represented by the sun.​​​​​​​
 
LOGO CONCEPT
The main idea behind the logo comes from smoothly combining the shapes of the sun ,the falcon and the Arabic letter "ح" the initial letter of HORUS in Arabic, in order to achieve a simple, catchy and authentic logo for HORUS.​​​​​​​
 
LOGO CONSTRUCTION
The logo was constructed from simple combination of circles following the golden ratio​​​​​​​.
 
COLOR EXPLORATION
 
COLOR SCHEME
Chosen carefully to represent the elements of the identity : prehistoric Egypt and renewable sources of energy.
BLUE represents the sky, sea and even solar cells, which is a great fit for the idea of renewable sources of energy.
YELLOW represents the sun, Earth's Primary Energy Source.
 
TYPEFACE 
  ​​​​​​​
CAR DESIGN
 
PACKAGING
 
PUBLICATION
 
THANKS !
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HORUS
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HORUS

HORUS is the first Egyptian solar electric vehicle that is fully made by SEV-CUT ( Solar Electric vehicle Cairo University Team ) which aims to r Read More
801
2,263
43
Published:

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