Southend 2050 is an ambitious transformation programme for the borough of Southend, with the intention of working with the public to determine what Southend will be like by 2050.

An overarching logo was created first, with an intentional hand-made feel, to reflect that this is a community project, where everyone can be involved, not just a council project. 

Another quick version of the logo was also developed for the internal staff transformation programme - transforming together - the brief required the 2050 logo to be supported by different hands.

Subsequently, a side project - the 'Road Map' - supported by Southend 2050 was developed to introduce 5 new core themes for the Council and borough to work towards. These were intentionally created to have a slightly different feel to the 2050 logo, using soft circles with translucency to create an instantly recognisable 'brand'.