«4 days in chocolate» – was the main theme of Salon du Chocolate Moscow 2018.
Chocolate can affect on all senses and it can be different. We used hands in chocolate for our ad campaign. So we talk about chocolate as a material, about process of creature and creators. Also we'd like to show chocolate as an art and sensuality.
Salon Du Chocolat is international brand. We used pink as main color (it is set by guidelines) but changed secondary color from gold to beige. Also we changed main font according to market trends.
«Chocolate lines» ornament was created, it was widely used for zones decoration.
Making photos for campaign
Approved invitations and envelopes for tickets
This year was decided to put photos from previous Salon du Chocolate Moscow to decorate empty areas
Stage and catwalk
Patisserie shows zone
Photo zone (Chocolate Galaxy)