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A fictional project at my first year at school, fall 2012. The brief was to design shoebox for Adidas, and pick two different target groups. I choose to design shoebox for typical heroes and villains, by using typical elements like wings, mask, sunshine, eyeballs, evil skulls, etc. Also using white, yellow, orange and red for heroes, and black and purple for villains. The idea is to inspire them, make the heroes do more justice, and opposite for the villains.  

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