McCafe goes local! In celebration of the upcoming National Day, the new products Pandan Coco Frappe and Kueh Salat Cake was launched in McCafe. The tagline; Storeys Stories, drew comparisons to the high rise buildings we live in and the Kueh Salat Cake. Kueh Salat is traditionally made with a layer of pandan on top of another layer of glutinous rice. Like our HDBs, the storeys we live in are filled with the stories of our daily life, much represented in our local foods like Kueh Salat. The animations tells a simple story of Singaporeans living their everyday life in our homes.

Concept: Solarmoonstudio

Illustrations and Storyboarding: Poh Jing Yi

Photography and Animation: Kong Qi Wei

Campaign ran from July to August of 2017.