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Houston Astros | Healthy Relationships Poster

Houston Astros | Healthy Relationship Poster
In Fall of 2018, through a partnership with the Astro's Foundation, the TCFV Prevention team was approached with conceptualizing and designing poster for the Houston Astros and Minute Maid Park. The poster was to be used around Minute Maid Park, promote healthy relationships, and provide resources Nation wide as well as for the Houston area.

The team brainstormed and conceptualized the poster's theme and direction. From there I took the messaging we developed and designed the poster. 

We knew the posters were going to be displayed in bathrooms in particular, so to help capture visual interest quickly, I used photographs that tied into the theme instead of a graphic element or icon. Similarly, I used Astro's team colors - blue and orange - to provide some cohesion with their brand. 

The poster was displayed during the World Series playoffs in early October and at a press conference at Minute Maid Park to honor victims of domestic violence for Domestic Violence Awareness Month. 

The project is ongoing and a new iteration of the poster is currently being designed in preparation for the beginning of the season. 



Houston Astros | Healthy Relationships Poster
Published:

Houston Astros | Healthy Relationships Poster

Published: