Au Brand Identity
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About

About

This is my very first project on Behance. Au is my personal brand, which I decided to represent with my initials. I used juxtaposition to illustr… Read More
This is my very first project on Behance. Au is my personal brand, which I decided to represent with my initials. I used juxtaposition to illustrate the qualities of gold, which correspond to my own characteristics and work ethics. The overlapping theme of the identity is represented by Fibonacci’s golden ratio. The logo is designed keeping the golden section in close consideration. The end result is a comprehensive brad that includes, brand identity, stationary, and brand collateral. Read Less
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Helvetica was chosen to represent the brand because it is well known as one of the most versatile typefaces available. This particular quality of Helvetica is similar to the malleable characteristic of gold. Both these elements represent my multi disciplinary design experience.