NOAH Surf
Noah was an old surfer term for a shark, which also represents a fresh start due to the connection with the Noah’s ark. The rotation of the logo from shark fin, to surfboard fin which I feel represents the cycle of nature.
These themes are then carried forward into the aesthetic of the brand, utilising simplistic bold line-work and sans serif font. The project included custom packaging, wax boxes, screen printed t-shirts, wooden tags, a wooden surfboard, fins made from old skateboards, fin bags…
