Above: Bright and colorful visual promoting packaging and logo for Ecco Clean®.
Above: Front and back labels for Ecco Clean® presented to client in 3D models.
Above: Actual product on store shelves and sales associate promoting product at store.
So Fresh and So Clean!
Ecco Clean® is on a mission to educate consumers about a new breed of multi-purpose cleaners. Their 100% biodegradable cleaner evaporates quickly, it’s safe for the entirely family and pets.
The Miami, FL based company is making waves with the launch of their new low scent, allergy-friendly, multi-purpose cleaner. New #packagedesign for this eco-friendly household cleaner can now be seen (and purchased) at flagship Winn Dixie® and Fresco® Y Mas stores throughout South Florida.
So how do you create a #packaging that communicates and appeals to the consumer seeking a better cleaning alternative? Part of the challenge for Ecco Clean® as a new product is visibility, appeal and competition among other existing multi-purpose cleaners. Avoiding the intensity and heavy appearance typical to most household cleaners, the new design communicates a better cleaning alternative to those seeking a low VOC that is earth-friendly.
The new Ecco Clean® packaging achieves high shelf impact thanks to a distinctive modern unisex profile, engaging physical form, and a fresh/organic color palette. The new label, in combination with the new graphics provide a high visual disruption and differentiation on shelf.
Accompanying the new Ecco Clean® bottle, I also worked closely with Ecco Clean® to develop key print visuals, including posters, banners, POS displays, web banner ads and more for in-store promotions.
Visit http://www.eccoclean.net for more information on this great household cleaner alternative.