Intermarble had an outdated ecommerce based on Magento 1 with very low and non relevant traffic (even though there were many PPC active campaigns) We developed a brand new site based on Woocommerce, improved all the checkout process, helped to better manager their store and launched new campaigns with short and long term objectives. Short term objective: Quickly being to generate leads and purchases in their store. This was accomplished with a few funnels that all started with PPC campaigns. Long term objective: Reduce CPC (cost per click) and improve ROI by creating new channels. In this case we launched an inbound marketing campaign who did the job to better rank intermarble in organic searches.