Tsaritsyno is a palace museum and park reserve in the south of Moscow. In 2017 we developed a new brand identity for this historical complex. It was necessary to maintain continuity with the previous emblem of Tsaritsyno — the monogram of Catherine the Second in the rays of suns. Having taken this element as a basis, we created a full-fledged museum logo, adapting it to a different scale. We identified a priority task — to tell guests about the existence of the museum and send them there.