In order to publicise the Bvlgari fragances for father’s day, we have created two different concepts.
For the first one, The Elements Legacy, we connect each fragance with a nature element. Air, water, ground and fire are our concepts to inspire this campaign.
As an alternative, we developed the concept “My father, my gladiator”, giving the parent the adjective of heroe, the idea of being an inmortal gladiator.
‘The arena waits’, is our claim for the selling points which is inspired in the roman coliseum arena, that’s why the fragances are on top of tall columns.