SAINSBURY'S / NON-FOOD STORE DESIGN
5230
509
2
Published:
  • Add to Collection
  • About

    About

    Working with a team of graphic and interior designers, the brief was to create an environment that is easy to shop in, with the key customer obje… Read More
    Working with a team of graphic and interior designers, the brief was to create an environment that is easy to shop in, with the key customer objective of changing the perception of Sainsbury’s to a non-food retailer. Visibility and consistent navigational signposting were critical to the success. Highlight colour blocking was used to zone departments. © Dalziel & Pow. Read Less
    Published:
Working with a team of graphic and interior designers, the brief was to create an environment that is easy to shop in, with the key customer objective of changing the perception of Sainsbury’s to a non-food retailer. Visibility and consistent navigational signposting were critical to the success. Highlight colour blocking was used to zone departments. © Dalziel & Pow.
I APPRECIATE IT IF YOU APPRECIATE IT.