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    About

    E-mails I wrote for a prospective student audience.
    Published:
Lead-qualifying e-mails
writing, editing, testing, analyzing
I was responsible for the content of a lead-qualifying e-mail campaign that resulted in a 0.1% increase in clickthrough rate of the previous year's campaign.

I wrote the copy, subject line and image cutline for each e-mail in a series of six e-mails. The goal was to increase clickthoroughs, and thereby increase opt-ins to future prospective student communication.

Each e-mail message was segmented to a different population of students; messages 1-3, 5 and 6 were by type of student, and message 4 was by academic interest. I analyzed the academic interest responses to create the segments of the 10 most popular major types.

See a PDF of the five honors-segment e-mails or of the academic-segment e-mails here.

Related project: the opt-in leads from this campaign were sent the inspiration fulfillment brochure I worked on.