Create a mobile app that makes knowing what’s inside your closet more accessible for busy people.

1. Define the primary user

2. Define the product features

3. Sketch and create low fidelity-prototypes

4. Conduct user testing

5. Revise and produce a high-fidelity prototype

To start out, we put together an online survey that helped us gather information about our potential users. We gathered information about the size of people’s current wardrobes, their spending habits, how often they shop, what percentage of their wardrobe do they actually use, and whether or not some of the features we are proposing would be useful to them.

We discovered several details about our primary user:

  - They want to look appropriate for work, and feel good about themselves

  - They follow fashion trends for fun

  - Their wardrobe is mid-sized, made up of mostly low to mid-range brands

Once we defined our primary user, we were able to list the features that we wanted to include in the app.

Basic Features

 - Add items to your closet

 - Categorize items in your closet

 - Browse the contents of your closet

 - Put items together to create outfits

Performance

Daily push notifications

 - Outfit suggestions according to the weather

 - Outfit suggestions according to your event calendar

 - Personal stylist suggestions

Collaborative/Social

 - Follow friends

 - Get advice/approval from friends

 - Give advice to friends

Gamification/Levels of completion

 - Daily questions/prompts

 - What’s your favorite outfit?

 - Add what you are wearing today to your closet.

Monetizing

 - Affiliate marketing model

 - If you link to store you bought item from, you earn commission/discounts

Clothing swap

 - Borrow/trade clothing with friends

 - Sell clothing you don’t want

Delight

 - Being able to customize the appearance of your closet (making it look like a real-life closet)

Once our low fidelity prototypes were ready, we gathered some potential users for some testing.