Forty Five Moto restores and reimagines motorcycles, and they’re passionate about hand-crafted machines. Starting fresh from a home garage, they needed a strong start with an identity and design work that reflected their commitment to aesthetics, power and the straight-up coolness of motorcycle culture. Taking themes from tattoos, vintage photography and old school illustration, the identity came together beautifully based on the foundation of a logo that takes cues from traditional hand-painted signage.