Volunteer recruitment and fund raising Direct mail & Social Media campaign targeting veteran volunteers
to get them to sign up for a brand new project starting in 2013 for the Niall Mellon township Trust.
The DM drove recipients to the NMTT Facebook page to upload a picture of themselves with their
activated, green snaplight to confirm their signup. The campaign had a huge response
and filled their signup quota with almost €2m in revenue.
This campaign won one gold and three silver awards at the An Post Direct Marketing Awards
for Best Direct Mail, Best Integrated Campaign, Best Aquisition and Best Strategy.
to get them to sign up for a brand new project starting in 2013 for the Niall Mellon township Trust.
The DM drove recipients to the NMTT Facebook page to upload a picture of themselves with their
activated, green snaplight to confirm their signup. The campaign had a huge response
and filled their signup quota with almost €2m in revenue.
This campaign won one gold and three silver awards at the An Post Direct Marketing Awards
for Best Direct Mail, Best Integrated Campaign, Best Aquisition and Best Strategy.
Creative: Derek Redican, REACT Studios
Project management: Peter Whelehan, DMCM
Project management: Peter Whelehan, DMCM