Slack Visual Identity Concept




Slack brand identity redesign concept

This is my personal vision of how Slack's logo could be represented with its new identity. My research was started with exploring brilliant work done by Pentagram with Slack's redesign. Then I tried to search deeper and simplify both Slack's old and new logos to their extremum. 

As a symbol, I've decomposed an old Slack's logo, taken one component (the message) and used it as a core of my concept. The way I see it, the message is the main theme of the Slack. Then I experimented with some modularity and dynamic logo things. Please take a look at my one-weekend project and give your feedback.

























   





Disclaimer: This is a non-commercial concept work. All product images, brand identity materials, trademarks and product photography is a courtesy of their owners.

Image sources: apple.com, hm.com, unsplash.com (thanks @anniespratt).



Slack Visual Identity Concept
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Slack Visual Identity Concept

This is my personal vision of how Slack's logo could be represented with its new identity.
2,055
21,129
72
Published:

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