The design of the logomark was inspired by the idea of peace, balance, and harmony in the East Asian cultural including for elements of life: heaven, earth, fire, water. Besides, the shape of Khue Van Pavilion (Temple of Literature & National University Ha Noi) was a key to symbolize as well.
The visual identity of TOBI is designed to support the vision of a great local brand city, we have tried to extract all the necessary presence, expressing it in a soft and ethereal tone but strong, abstract and visualize it in a simple graphic form.
