Packaging // Branding
ProteinBox is a nutritional food and supplement range, created to help customers reach their fitness goals. The 'Performance Fuel' range, is intended to provide the body with it’s nutritional protein needs. The products include protein snack bars made from oats, nuts, cocoa, and much more. ProteinBox also provides a variety of protein powders and gym/fitness supplements.
This is the first product launch. The range is targeted at fitness fanatics and my task was to create a brand new packaging style to support the range. Along with the packaging, I also created a brand/visual identity for the company. I was inspired by a mixture of simplicity and fun vibrant colours. The palette reflects the exciting 'Performance Fuel' on offer from ProteinBox.
After creating the brand and packaging designs for ProteinBox, I looked into developing sales and marketing collateral to help boost the campaign. Below is how I see the 'Performance Fuel' range being displayed as an outdoor print piece. In addition, I created a clean business card design to be used in sales scenarios.
Along with the branding and packaging, I also created a few visuals to show how the brand can extend onto a website design.
By combining vibrant packaging shots with bold typography, I managed to create a clean and simplistic look and feel to the website design. The main focus of the page, displays a rotating banner, advertising the x3 tiers of the 'Performance Fuel' range.