After the success of the Collins World Map, Picture Atlas and Map of the United Kingdom and Ireland, I was commissioned to produce a series of 11 posters. This was an open brief, apart from the 'phonics' posters content and quite a challenge.

Collins were very keen on using the 'teal' colour for the background for as many posters as possible to give the feel of them being a series. This colour, a favourite of mine, I introduced as the sea colour in the World Map and map of the UK. I find it a much warmer colour than the cold blue usually used for maps.

This poster took the most to create. We went from detailed organs to very simple designs. In the end I chose a muted palette and introduced characters to make the poster more friendly for the target audience. The human body can be scary! 

I had read about the 'Dippy the Dinosaur Tour' happening around the UK, and this gave me an idea of the skeleton in this poster being a museum exhibit, a very large museum exhibit as it turned out.

My favourite of all of the posters.

The alphabet, I originally created for the World Map and cover of the Collins Picture Atlas.

A design for the border of the 'Alphabet and phonics' posters.

The first of the 11 posters. Originally, the Alphabet and other phonics posters were to have an alphabet border. This was deemed too complicated for the market age and was later discarded for the cleaner look. The compartmentalised structure was considered easier on the eye also.

I do prefer the original on the left though, with objects interacting with each other.