The packaging was designed to be multi-purpose and adaptive. The design is an attempt to move away from the concept of a box for each piece of jewelry that further goes into a carry bag. At the time of purchase, it serves the purpose of a jewelry case as well as a carry bag. Once the jewelry has reached its destination it adorns the dresser as a jewelry stand. It is designed to increase its life span beyond its original function, add value to the user, and increase brand visibility.