Fabrik
Lausanne, 2018
Visual Identity, Art Direction, Web Design, Pattern Design
Visual Identity, Art Direction, Web Design, Pattern Design
Fabrik is a new brand of eco-friendly bags, aiming to replace plastic ones used in everyday life. The ecological awareness is present in every step of the creation of the brand, and therefore in its image.
We thought of an identity that plays with the stitches of the sewing-machine. Our proposal is completed with the development of patterns for fabrics that define the style and attitude of the brand, mixing Nordic and ethnic accents, all in bright and clear colours. A plain and modern identity that highlights the colourful and fun patterns of the products.
