Jak Lingko - Concept
JAK LINGKO

Jak Lingko is an integrated transportation system in Jakarta, and it is a continuation of the OK OTrip program. The meaning behind the name is, Jak means Jakarta and Lingko means networking or integration.

The word Lingko is taken from the rice field system in Manggarai, East Nusa Tenggara, Indonesia.

This concept proposal was made for Perancangan Logo Identitas Jak Lingko Competition (by Pemprov DKI Jakarta & PT Transportasi Jakarta), managed under ADGI.
 
© 2018



The main symbol (logogram) of Jak Lingko logo are literally taken from the concept of "Lingko". Lingko is a rice field shaped like a spider web that is expected to represent the working system of Jak Lingko that connecting mass public transportation from bus into an angkot (integrated).







As an identity support, Work Sans is chosen as a font for the overall needs in the Jak Lingko identity system. The selection of Work Sans as a core font is due to being able to support the Jak Lingko brand image that is simple, versatile, credible, and appropriate.



Jak Lingko visual identity implementation on several items, from vehicles, prints, into office stationaries.



Photo Credit:
Rangga Cahya N (TransJakarta Bus)

Contact:
adjiherdanto@yahoo.com
adji@studioakronim.com


Jak Lingko - Concept
24
195
2
Published:

Jak Lingko - Concept

Identity concept for Jak Lingko, an integrated transportation system in Jakarta, and it is a continuation of the OK OTrip program. The meaning be Read More
24
195
2
Published:

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