Naming and Branding Fosphere
This direction was inspired by the idea of LIGHT and providing perspective and clarification on industry specific possibilities. The foundation’s mandate is to provide resources to help students and educators tap into
At the onset of “Naming” Fondation Fosphere and creating the Tagline, Logo and Wordmark, K10 branding + strategy engaged the client to complete a preliminary Branding Questionnaire. Since then, Fosphere has grown in terms of its approach and ideas, however, the core values and perhaps some of the core challenges remain the same.
Fos in Greek means light—tapping into the idea of clarification
and perspective, Sphere refers to one’s environment