SAVE YOUR DATA IN CONCRETE
A few months ago the people over at USBéton asked us to create a full CGI 3D animation to promote their unique and hand crafted product, made in Berlin.
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We had full creative freedom and wanted to build abstract worlds that focus on the most important part of the product — the material.
Our result: A bright, colourful and simple visualisation of the origin of data, it's flow and how it gets where it's safe: tugged neat between real concrete.
BÉTON = CONCRETE
The name "USBéton" combines the french translation of the word "concrete" with the product itself in a smart way.
To showcase the beauty of the material we decided to work with many close-up shots and to build a contrast by working with colorful backgrounds.
