SAVE YOUR DATA IN CONCRETE

A few months ago the people over at USBéton asked us to create a full CGI 3D animation to promote their unique and hand crafted product, made in Berlin.
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We had full creative freedom and wanted to build abstract worlds that focus on the most important part of the product — the material.
Our result: A bright, colourful and simple visualisation of the origin of data, it's flow and how it gets where it's safe: tugged neat between real concrete.




BÉTON = CONCRETE

The name "USBéton" combines the french translation of the word "concrete" with the product itself in a smart way.
To showcase the beauty of the material we decided to work with many close-up shots and to build a contrast by working with colorful backgrounds. 


Usbéton
534
5,038
19
Published:

Usbéton

Bright, colourful and simple visualisation of the origin of data, it's flow and how it gets where it's safe: tugged neat between real beton.
534
5,038
19
Published:

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