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Durex: Series of 3 print ads
In the last year of our Design Communication course, we had to choose one design issue prevalent in today's advertising world and propose a hypothesis. The campaigns that I created for that semester had to use the proposed hypothesis as the main art direction. 

Design Issue: The objectification of women in the advertising world of today. 

Hypothesis: As substitutes to the approach of objectifying women to advertise, semiotics and visual metaphors can be employed.

Chosen brand one: Durex

Background: Under age/unwanted pregnancies and abortion rates have risen substantially over the last few years. This is due to a lack of sexual education as well as the careless and irresponsible attitude of the youth of today. There is a need to instill fear in the target audience to be more responsible with their partners and future.

Big idea: If you don't use a condom, be prepared to deal with the consequences.
I have created baby products using sperm - This is a baby's milk bottle created using sperm.
A baby's pacifier created using sperm.
A baby's pram created using sperm.
Durex: Series of 3 print ads
26
1.2k
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Published:

Durex: Series of 3 print ads

A series of three print advertisements created for Durex, using visual metaphors.
26
1.2k
1
Published: