Nescafé / Real Italian
Effie Awards MENA (New Product) - Bronze
For the launch of NESCAFÉ Cappuccino Italiano, we needed to creatively demonstrate exactly why these small satchets of granules and powdered foam carried the authentic aroma of real, rich Italian coffee. Our solution? A staged casting session to see if real men could convincingly fake being Italian. After auditioning people on various radio channels and social media streams, the verdict was pretty plain to see.
Agency: Publicis, Dubai
Production: VIP Films, Lebanon