The "Dare to be Ashy" guerrilla advertising campaign was successfully executed by Mandie Gorsuch, Jessica Kort and myself in two weeks.
The "Dare to be Ashy" guerrilla advertising campaign left viewers wondering why there were scattered clothes and ashy body outlines with a can and a sign attached that said "Try Me If You Dare".
"Fiery Ashton" was placed in local stores to spread awareness of the hot, new ginger soda. The Facebook page for Idris Fiery Ginger Beer Would be written in ash on Ashton.
Burnt benches were placed near Idris Fiery Ginger Beer vending machines as if the person who was sitting there suddenly combusted into flames from drinking the fiery ginger beer.
The end result!