Sobrasada tube packaging
For Embutidos Munar
By GAUZAK
Diseño y gestión de producción de packaging de sobrasada para "Embutidos Munar", una empresa familiar mallorquina con más de 70 años de tradición.
El producto está destinado a venderse en tiendas gourmet y su packaging debía comunicar la calidad de su materia prima y su elaboración artesana.
La foto real del producto, sin artilugios ni otras distracciones, busca el impacto sobre el consumidor, mostrando el producto tal y como es. El packaging trata de ser invisible, sin interceder en el cruce de miradas entre el consumidor y el producto.
Design and production management of sobrasada packaging for "Embutidos Munar", a Mallorcan family business with more than 70 years of tradition.
The product is destined to be sold in gourmet stores and its packaging had to communicate the quality of its raw material and its artisan elaboration.
The real photo of the product, without other distractions, seeks the impact on the consumer, showing the product as it is. The packaging tries to be invisible, without interceding between the consumer and the product.
The product is destined to be sold in gourmet stores and its packaging had to communicate the quality of its raw material and its artisan elaboration.
The real photo of the product, without other distractions, seeks the impact on the consumer, showing the product as it is. The packaging tries to be invisible, without interceding between the consumer and the product.
