When we took on branding of this new cafe restaurant we had the concept, the idea and the naming that put together and created the whole image of the branding that was soon to be realized and opened on the Abovyan street. We got eager with the idea how good and harmonic salt and pepper go together. But what inspired us more was the idea how the salt strengthens and adds taste to the dishes. It’s like some kind of magic that brightens up the colors of life. And this magic happens when you take a little of salt or pepper with two fingers and add to the dishes. ​​​​​​​

And didn’t you have a feeling that adding salt with fingers makes the food way more tasty? That’s the magic we were talking about. This is why we chose this moment exactly to illustrate and make part of logo. We chose two brand colors, gold for salt and dark blue for the pepper.  ​​​​​​​