Problem-Solving Formula
When asked how he would spend his time if he was given an hour to solve a thorny problem, Einstein said he would spend 55 minutes defining the problem and the alternatives and 5 minutes to solve it.
You have probably used a useful invention called "coffee sleeves" if you ever visited a coffee shop. These insulators make it bearable to hold that cup of super hot coffee. Jay Sorensen is the inventor of the coffee case. He came up with this idea when he was driving his daughter to school when he spilled a cup of coffee in his lap, because the coffee was too hot to hold.
It is a common belief that innovative ideas must be original, new and a flash of creativity from nothing. But this belief is a real obstacle to creativity.
Born Realist did not create the coffee case because they intended to be innovative. I needed to solve a problem.
Innovation is not about creating something out of nothing.
There are problems everywhere, as long as you pay attention to them. Many of the great inventions come from the daily problems that people encounter.
When it rains and you do not want to wear outdated and outdated rain boots, do not you want to get your feet wet? There are the dry Steppers. Do you want to bring a bottle of water to work, but the shape of normal water bottles does not work with your bag?
Someone came up with the idea of letter-shaped paper bottles.
True progress occurs when you observe problems and create solutions. The problems stimulate him to really think about what can be improved. Observing problems is a good start.
