Consumer Packaging & POS
2019
Print Production · Packaging · Print Ads · Digital Design · Store Displays · Vehicle Wraps
SUMMARY OF CAMPAIGN (1 of 3):
Sparkling Ice–Fruity. Flavorful. 2018 & 2019
SOLUTION:
During these projects, I worked within the established Talking Rain and Sparkling Ice brand guidelines. Deliverables included Packaging for Bottles and Packs, Posters, Point of Sale Displays and Archways, Vehicle Wraps for 50ft Truck and Cargo Vans, Web/Social Graphics  and Banners, Logo and Brand Development of Line Extensions, and Wireframing a refreshed Rebate Website.
Print
Print deliverables make up a large portion of the ad campaigns and collateral used by the field marketing teams. From in-store ads, to reward cards used to incentivize vendors, the brand can be see in print nationwide and internationally.
Social Media & Ad Banners
In cooperation with vendors, social media images were designed to remain consistent with the brand, while maintaining a connection to seasonal packaging. 
ABOVE:
Part of a directed ad campaign with Publix to feature the Kiwi Strawberry flavor, highlighting the product as a mixer. 
ABOVE:
The second part of a directed ad campaign with Publix. This campaign was to featured 12 packs, highlighting the product as a mixer. 
Vehicle Wraps
I have created 5 fleets of vehicle wraps for the Sparkling Ice brand. Each of which will be printed and start being out on the road in 2019. These fleets include 3 different Nissan Cargo Van fleets, a Subaru Forester fleet, and a fleet of 50 ft trucks.
ABOVE:
Subaru Forester fleet design deploying in late 2019.
Point of Sale Ads
In Process.
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SUMMARY OF CAMPAIGN (2 of 3):
Sparkling Ice–Holiday 2018
SOLUTION:
During these projects, I worked within the established Talking Rain and Sparkling Ice brand guidelines. Deliverables included Packaging for Bottles and Packs, Posters, Point of Sale Displays and Archways, Vehicle Wraps for 50ft Truck and Cargo Vans, Web/Social Graphics  and Banners, Logo and Brand Development of Line Extensions, and Wireframing a refreshed Rebate Website.
Holiday Social Media & Ad Banners
In cooperation with vendors, social media images were designed to remain consistent with the brand, while maintaining a connection to seasonal packaging. 
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SUMMARY OF CAMPAIGN (3 0f 3):
Sparkling Ice–Naturally Campaign 2019
SOLUTION:
The Naturally campaign has a focus on keeping it simple, honest, and straightforward. Less is more. Strip away all excess elements and unnecessary distractions. Natural is stripped down, bare bones; free from frills. Natural is basic. And “basic” is today’s sophisticated. Natural is not over-the-top, oversold, or over-explained. (Like right now.) In fact, explaining what “natural” is almost seems… unnatural. The copy is written with a particular sense of humor: dry but not dull, understated but not lame.
Store Display Archway
As part of a large campaign and interactive experience at SXSW 2019, this archway was to remain on brand with the campaign's green color and gradient, while finding a way to meld the top selling flavors, featuring Black Raspberry, and echoing the energy of the festival.
ABOVE
SXSW is a very large event taking place in Austin, TX each year. As part of the Sparkling Ice "takeover" in and around the event, the above archway is a large store display for local grocery stores.
ABOVE
The 5 variations here are a handful of additional draft options I had created during the exploration. The color palette is predetermined by the "Naturally" campaign for 2019, featuring the Blackberry flavor.
Consumer Packaging & POS
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Consumer Packaging & POS

1
23
0
Published: