FOREVER began as a UK-based record label for independent electronic musicians, like Joe Garston, audalanche, and Laurent Burg. The record label is defined by it's boundary-pushing electro-house and future bass releases.
I was contacted by FOREVER to help create a new identity. FOREVER wanted to transition from a record label to a lifestyle brand, selling clothing and other merchandise alongside their music catalog.
Many ideas were tried, however, the simplest and most effective solution was clearly a wordmark and the stylized “F.” A modified version of Termina was selected as the
primary typeface for FOREVER with how it stood bold and proud, just like those who
Not only does the logo work on screen, but it was created to work at any size, big or
small. The “lightning bolt” F stands out as bold and confident — and comes in three different flavors.
The mark can be used in vertical, horizontal, or standalone combinations, or just as the wordmark itself. It can also be used as a knockout on album covers.