I was recently approached by a client who needed a visual identity for his new consulting business, FS 180. The company is named after a popular snowboarding move, the frontside 180. This trick relates not only to my client’s business, as they both represent a complete turnaround, but also to his family life and personal story.
After an initial meeting and interview, we came to the conclusion that a snowboarding motif would provide excellent visual opportunities for his brand. Since this is a new venture for my client, his graphic needs are minimal at this point, but I have left room for future expansion. The final package of deliverables include visual branding system, mini style guide, digital presentation materials, and stationery.