Brand identity for a photography studio based in Mexico City. Memory curators for the naked eye.
Our design had to represent change, the only constant in life while communicating sophistication and classy craziness. The brand pillars and opportunity areas where represented by variations of the main logo. The brand main value? Versatility.
The identity captures the spirit of the brand in an inviting and contemporary approach. Brand identity, naming, UI/UX and social media strategies were designed around the company’s ideas and desires. By the use of a clean sans serif type, combined with a sophisticated serif secondary font, the brand displays a strong personality and a sense of timelessness. Alongside the identity, a neutral colour palette brings elegance into its details.