The customer came to us with ideas for several posters. At first they wanted the posters to have an overarching theme.

After the first round of proofs were reviewed, we came to the consensus that the content and format should be adjusted in order to better serve their vision.

This content was exactly what they asked for, but still not what they wanted, so we went back to the drawing board to find THE ONE. 

We finally landed on the right design going through each layout one by one. Each poster design had its own challenges and progression, but I am proud of the work I did on these, as well as the work they are promoting.