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Bakey Bakey (BBDO x Dr. Oetker)

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Bakey Bakey
BBDO Düssel­dorf asked us to design a full set of icons for the interactive Backen App they developed for their client Dr. Oetker. The main challenge was to combine the sweet and joy­ful world of baking with the technical side of the app in a taste­ful, clear and modern way.
Open Studio BBDO ILLUSTRATION art direction icons colour code graphic design digital illustration pictogram dr. oetker
Open Studio BBDO ILLUSTRATION art direction icons colour code graphic design digital illustration pictogram dr. oetker
Open Studio BBDO ILLUSTRATION art direction icons colour code graphic design digital illustration pictogram dr. oetker
Open Studio BBDO ILLUSTRATION art direction icons colour code graphic design digital illustration pictogram dr. oetker
Open Studio BBDO ILLUSTRATION art direction icons colour code graphic design digital illustration pictogram dr. oetker
Open Studio BBDO ILLUSTRATION art direction icons colour code graphic design digital illustration pictogram dr. oetker
Unfortunately, the client chose a different solution in the end – but we still like what might have become our per­sonal cherry on top of this cake …
Open Studio BBDO ILLUSTRATION art direction icons colour code graphic design digital illustration pictogram dr. oetker


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Bakey Bakey (BBDO x Dr. Oetker)
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Düsseldorf, Germany

Bakey Bakey (BBDO x Dr. Oetker)

Full set of icons for the interactive Backen App BBDO developed for their client Dr. Oetker.

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives