Rema 1000 is one of the biggest grocery corporations in norway. They focus on cheap but good groceries. But as i found out in my research as i was doing my bachelor, they have a big focus on high quality products. Many of them have won prizes for good designs and high quality ingredients. I found therefore out that their identity did not clearly show this. So my assignment was to make it so that their identity better showed the quality and how affordable it is.