Anni Hall is a Sydney-based creative working across a diverse range of disciplines including beauty, make-up, and writing. We needed to come up with a bold and simple brand that spoke to these talents whilst keeping a timeless and youthful tone.
Working side by side with Anni we explored what inspires her as a creative, and what prompted her current pursuits. Wanting a connection with these ideas, we mapped out three spots in Sydney that have had a profound impact on her practice; Centennial Park, the Art Gallery of New South Wales, and Gordons Bay.
The idea of smell expanded upon the concept further, by incorporating flowers from each location and using their scent on the printed stationery. This creates a relationship to the spaces using olfactory, which aligns strongly with the beauty industry that Anni is an integral part of.