online golf shopping no1. Golping!
We have renewed our mobile app/web through the NewRiver project.
Golfing is a golf shopping mall that has led to popularizing golf.
New River has been working on the project based on the advantages of golf business and the unique advantages of golf shopping malls that it has learned through golfing maintenance for several years. We have developed a strategy for UI/UX analysis, which is the basis for the renewal, and we have implemented the renewal to become an e-commerce site that provides customers with an upgradeable convenience and valuable experience.
Over 500,000 users, GolpingAPP further upgraded through the Renewals Project to make it easier for the increased number of customers.
Since its launch in early 2017, golf shopping has surpassed 500,000 users by increasing customer convenience through maintenance in NewRiver.
In the second half of 2018, Golping, through the New River Mobile App/Web Renewals Project, helps customers grow more usable, dramatically reducing loading times by applying user-friendly designs and new technologies tailored to trends.
Effectively respond to the diversification of shopping malls with an emphasis on ease of management.
At the beginning of the project, we focused on facilitating and minimizing the management of customer's requirements as well as the increased functions through the collection and analysis of requirements. It makes easy to register and manage various products at the same time by rearranging and integrating products, prices, planning exhibitions, events, and independent processes and contents, which are basic components of the shopping mall.
Significantly faster loading speed with Vue.js, UI/UX improvements tailored to the customer's shopping flow.
During the planning phase, we carefully considered UI/UX in all processes from product search to shopping cart, payment, delivery and exchange and refund. Given the increased number of users, the publishing phase improved the code management commonly used by using SCSS and increased reuse by componentization by working with HTML coding as Vue.js. In the final development phase, Vue.js was introduced into the JavaScript Framework to improve page rendering & loading speed and efficient resource management at the front end.
The planning and development process makes it easy for customers to easily and easily access all the shopping activities of Golping, such as searching for products or moving menus quickly without any delay in loading.
Effective exposure of products in a single-stage configuration in line with mobile shopping trends.
Mobile shopping is now the norm as many shopping malls continue to improve mobile apps/web for convenience. As mobile use increased, the user's scrolling burden was reduced, and the single-step configuration showing one product per product became a trend. It also targeted Shoreumming customers (a phenomenon that it checks offline and purchases in mobile). We have effectively exposed products that need to be highlighted in a single-stage configuration to give them an experience of viewing real products offline within the Golping.
Review Talk Talk content to support your customers' practical shopping trends.
We analyzed the e-commerce and identified the buying process of the main customer as the target layer, and we found that the product reviews of the actual buyer had a significant impact.
We did not put the product reviews as incidental information on the product, but opened the 'review stick' menu and made it easier for customers to access the product.
By introducing a focused design based on the nature of the content, we consider the customer's choice.
It maintained its uniformity by refraining from using other colors based on white color overall. However, important contents of golfing, such as planning exhibition, events, MD recommendation, and brand shop, are applied with background colors to make them stand out. This enables visual appeal to the user, providing a differentiated, bright and refreshing image.
New imagery for product-focused colors and brand value.
It refrained from using the color and increased the concentration of product and exhibition based on white color. We use the blue system in point color and deliver a bright and fresh image of the brand with a cheerful blue color than the existing Golping color.
For shopping baskets, major phrases, and announcements that require customer focus, the red color was used in a limited way to bring the customer's attention to balance.
We are continuously improving after the project has been completed to make it easier for more users to use Golping.
The Golping Mobile App/Web Renewal Project was able to successfully complete the project in close collaboration with the customer in every project from planning to design, publishing and development. We are not only doing our best, but we are also striving to provide our customers with a faster and faster usage environment while staying faithful to the functions of the shopping mall.
