Petit bateau is a french clothing brand created in 1920 basing it's line all around the "sailor shirt" recognizable to it's famous blue stripes.
I was asked on this project to create illustrations and animate them following a script talking about the history of the sailor shirt, how it's been evolving since the brand's creation in 1920.
The first illustration i did was this simple baby illustration, i focused on really basic and simple design since the voice over on the final video would be a little boy's. The goal was to create illustrations a child could've done without them being too "childish"
The second illustration i had to do is an illustration of a woman and a man in love. Here just as the previous illustration, i had to "personalize" the sailor shirt and represent them as real human beings.
I was really happy about the result of these illustrations especially this one with the offset of the colors. I also really enjoyed designing some characters with this color palette. Unfortunately, Petit Bateau chose to just represent sailor shirts the classic way (as in the final video).
During the animation of the illustrations, i tried to stay focused on what i could do with different shapes and path resembling to the famous stripes of the sailor shirt.
In this video, the purpose was to create an animation that could illustrate the sentence "The sailor shirt as come a long way and now can be any shape and color"