Project Name: NOVA PETS

这是一个宠物店的品牌项目,客户起名为NOVA是想打造一个人与宠物一起吃喝玩乐的星球。由于客户非常喜爱法斗,所以他希望品牌视觉可以融入此形象特征元素。

设计初期尝试抽象法斗轮廓特征,简化几何外形(线型表达) 颜色选用蓝、粉、绿(较高饱和度)+灰色,蓝-灰色为狗视觉范围内颜色,可用于目标为狗的应用场景背景色;粉-绿色,则对应用于其他物料视觉。NOVA PETS整体品牌视觉特征化鲜明,具有较强视觉冲击力和高识别度;以法斗的多个辅助图形的变换应用,增加了视觉的互动性与趣味感,映射动物与人的友爱关系。

@Taylor406 / Hangzhou·CHINA

This brand visual identity was for a pet shop named NOVA. Clients wanted to create a space or planet where people can eat, drink and play with pets. As they like French bulldog very much, they hoped that some elements of feature of this kind of dog can be integrated into brand image of NOVA.

NOVA PETS brand image of geometric shape has distinct visual characteristics and high recognition. The application of auxiliary graphics with bulldog increases visual interaction and interest, and reflects the friendly relationship between animals and people.


NOVA PETS
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NOVA PETS

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