A university brief set by design company Golden, based in Leeds.
The aim of the brief was to promote the launch of the 'Nike Free' running trainer, as a free motion movement, light, comfortable and flexible shoe, to both male and female runners, and portray a 'barefoot and grass' type of natural feel.
The aim of the brief was to promote the launch of the 'Nike Free' running trainer, as a free motion movement, light, comfortable and flexible shoe, to both male and female runners, and portray a 'barefoot and grass' type of natural feel.
For this project I received a first class standard.
See near bottom for full presentation.
The Iconic Image
The shop exterior by night - a moving projection of the 'smoke in wind' trainer running over the outside of the builldings, over photographs of different terrains
The shop exterior by night
The shop exterior by day - too light to do projection outside so projection is inside the window during daylight hours
Simple shop interior - 'Cloudscapes' create real indoor clouds to create feeling of being in the air, and motion picture and sounds give shopper experential experience of the shoe
An alternative colour/art direction
Moving image used for outdoor store projection
