Uncommon Branding Identity

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Uncommon is a small Toronto-based agency that prides itself on being able to solve business problems with shockingly simple ideas. I was assigned the task to create a design for the brand's identity that would reflect this philosophy. Using a single bold 'U' letter, we created the other letters and ended up with a quirky, yet sophisticated logotype. The concept evokes simplicity at first glance, but its resourcefulness and execution highlight Uncommon's real purpose of developing smart solutions.

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