Adobe Photoshop Elements is a consumer product that turns everyday snapshot and videos into memoriable stories.
The philosopy for the Experience design overhaul was to bring in a 'Clear and Immersive' experience.-**
The analogy was of a swimming pool where the newbie user starts at the shallow end and the proficient can wade in the deeper end. This allowed a new person achieve his goals easily without being exposed to the underlying complexity. But once he gained confidence he would progressively be exposed to advanced features and workflows.
JOY OF USING ELEMENTS - Bring back the joy of helping users create stories using the Elements suite and share it with their friends and family