TWINE – JOHN HANCOCK SOCIAL INTEGRATION
Insight: Saving for goals is better when you do it together.
Approach: Twine, a savings app built for two was launched with targeted, paid social channels testing two different calls to action against two different audience segments to determine which would drive more installations. Since the Twine brand was new, we leveraged the master John Hancock brand to get initial lift.
My Role: Art Directing / Concepting / Story Boards/Sketching a layout of the shots / Selecting talent, props