Women Of Change
Maggi / Women Of Change
Branded Content & Entertainment​​​​​​​
–​​​​​​​
Dubai Lynx Festival (Branded Content) - Gold 
Dubai Lynx Festival (Media) - Shortlist 
Festival of Media MENA (Campaign of the year) 
Festival of Media MENA (Branded Content) - Gold
Festival of Media MENA (Strategy) - Gold
Festival of Media MENA (Use of Content) - Gold
–​​​​​​​
For Arab mothers, MAGGI Diaries is one of the most instrumental campaigns for female empowerment in the history of the GCC. However, for its third season, we needed to target the youth of the nation. So, we completely transformed a campaign from a simple television show centered around cooking, to an original graphic novel based on inspiring true-life stories from Women of Change in the Middle East.
Client: Maggi
Agency: Publicis Dubai
Production: Estudio Icone, Brazil
Cover: Sam Hart, Brazil
Illustrations: Karen Keyrouz / Raphaelle Macaron / Zeina Bassil, Lebanon


Women Of Change
16
82
0
Published:

Women Of Change

For Arab mothers, MAGGI Diaries is one of the most instrumental campaigns for female empowerment in the history of the GCC. However, for its thir Read More
16
82
0
Published:

Tools

Creative Fields